It all started back in the late '70s....
I was no more than 11 or 12, sitting in the dugout on a warm summer evening. My coach, a middle aged man with thick glasses and chomping on a soggy cigar (yes the parents would occasionally smoke in the dugouts back then!) looked at my glove and said to me in a raspy voice "Your glove needs a drink!"  As I looked at my dried out, cracking, hand-me-down glove I knew he was right, but probably just shrugged my shoulders and went on my way.  
Fast forward to today...I've been coaching baseball for my sons for 10+ years and their gloves were always well-oiled and I've noticed other players playing with that dried out, stiff glove. I've even thrown out the "need a drink" line myself a few times. The challenge has always been to apply the oil evenly and easily. After years of trying all types of oils and conditioners, I'm proud to offer Glove Love.